Highlight of the new Mycokerewards system.
1. This image uses a visual of pointes being collected.
2. Pop ups of points earned excites customers to continue to collect points
3. A big component of this campaign is self promotion. Winners are choosen randomly and through social media. Two winners each time.
Over view of the app.
1. Enter any wish you want.
2. Sign up
3. Up load media
4. Interface
5. Third way to win: Random prizes that relates to coke products.
6. Wish bank: Prizes you can redeem for certain points.
7. Wish list.
8. Video of wishers vying for votes
Third way to win: Random prizes that relates to product being scanned.
Logo for the "Coca Cola" wish fullfulment Genie.
An advertisement campaign that targets coca-cola consumer's personal and emotional connection to the company. We want each trendsetter, each entrepreneur, each philanthropist, to hold happiness in the palm of their hand, wherever they may be, wherever they may go. How can we do that? We create an app, Coke Genie.
This app provides a user friendly modern twist to reality, in which consumers are in charge of their own destiny, with a simple, three-tiered reward system.
Credits:
Sylvia Jairam: Writer
Taylor Miryam Kupfer: Writer, Editor, goddessofdance1@gmail.com
Jennifer Cuff: Writer, Editor, jencuf@gmail.com
Briseida Montiel: Creative, montielbriseida@gmail.com
Eduardo M: Creative, graphic design, eduaralexnat@gmail.com
